Current

Current

Current

Projects

Projects

Projects

Irish Heritage Night at Citi Field

Vivienne partnered with the New York Mets on a multichannel Irish Heritage campaign spanning cultural strategy, in-stadium programming and digital content. Her role focused on strengthening the authenticity of the campaign’s Irish offering, with input across language, entertainment, vendors, food and beverage, and broader cultural integration. The lead campaign video generated more than 650,000 views within its first week.

Signature Socials

Founded by Vivienne Sayers O’Callaghan, Signature Socials LLC was born from the momentum of her own digital success. Signature is a creative agency and consultancy specialising in website design, social media management and digital strategy for leaders seeking to build strategic digital presences and grow their online audiences.

NYC's First Fully Irish Festival

Mór Fest is a five-day celebration of contemporary Irish culture at Tara Mór in Manhattan, bringing together Irish music, food and drink, sport, comedy, wellness, business and cultural programming under one roof. Conceived as a 100% Irish festival, its programme centred on Irish performers, producers, brands and contributors, presenting a broad picture of modern Ireland to audiences in New York.

Milwaukee Irish Festival 2026

Join instructor Vivienne Sayers in Milwaukee as she teaches Gaeilge at the Milwaukee Irish Fest Summer School and Milwaukee Irish Fest, the world’s largest Irish music festival. Across 7 workshops, Vivienne will introduce beginners to Ireland’s native language through conversational phrases, pronunciation, and cultural context. With more than 100 entertainment acts across 17 stages at a 75-acre lakefront festival park, Irish Fest offers an extraordinary setting to experience Irish culture firsthand.

Learn to speak the Irish Language with Vivienne

Learn Irish with Vivienne and start bringing Gaeilge into your life! Lessons are practical, upbeat, and focused on confident practical conversation that you can apply real settings. Absolute beginners and rusty returners are equally welcome. One-to-one or groups workshops available, virtually or in-person!

Irish Business Organisation: Virtual Breakfast

Join Vivienne for the New York IBO’s May Virtual Breakfast as she breaks down the five-step framework behind building 250K+ followers and 125M+ views.

Join us on Tuesday, May 26, 2026 at 8:00 AM.

Register at https://www.ibonewyork.org/event-6658036

Lá Gaeilge: Irish Language Day at New York University

On April 18th, 2026, the Glucksman Ireland House will be hosting its bi-annual Irish language workshop to both introduce new learners to the beauty of the Irish language and to allow more advanced students to sharpen their conversational abilities.

Irish Culture Night in Kansas City

Join us at the Irish Center as we welcome back comedian Katie Boyle, this time with special guest Vivienne!

A night of Irish comedy, history, language and culture, plus special guests!

SOLD OUT: Martin Hayes and the Common Ground Ensemble

This St. Patrick’s Day 2026, legendary fiddler Martin Hayes performed a wide-ranging, family-friendly concert at Carnegie Hall, featuring special guests, traditional sean-nós singing and dancing, and modern interpretations of Irish tradition, to a completely sold-out audience.

St. Patrick's Cathedral Irish Heritage Concert

Celebrate the rich musical heritage of Ireland in one of the world’s most inspiring sacred spaces. Join us for an uplifting evening of music beneath the cathedral’s soaring arches. Featuring The St. Patrick’s Cathedral Choir & Instrumentalists

Doyle Spirits Festival with the Embassy of Ireland

Join us for an immersive celebration of Ireland's distilling tradition at The Dupont Circle hotel, a proud Irish family-owned property of The Doyle Collection. In partnership with the Embassy of Ireland, we invite you to explore over 15 varieties of Irish spirits ranging from world-renowned labels to hard-to-find gems.

Current Projects

First-ever Irish language film festival in the US hosted in New York City

New York Irish Center, in association with TG4, Ireland's premier Irish language broadcaster, present Fís Nua | New Vision, representing a thrilling next step in the resurgence of the Irish language both in Ireland and across the world, as in the influence of the language reaches across the Atlantic.

Current Projects - Volunteer Committee Member

Cliona's Foundation

Cliona’s Foundation is a National charity with their office in Limerick that provides financial assistance directly to parents of children with life-limiting or chronic complex care needs across Ireland to help with the non-medical expenses related to caring for their child.


Past Projects - Founder

Gaeltalk: Irish Lessons at The Dead Rabbit

Sure, you might know Dia Dhuit, Sláinte, and Go Raibh Maith Agat – but have you ever wanted to learn more? The Dead Rabbit partnered with Vivienne Sayers O’Callaghan, also known as Vivienne in NYC, on a fun, engaging, and interactive Back to Scoil Irish lesson.

Past Projects - Liason

Allie Sherlock: US Tour

With over 10 million online followers and more than 1 billion views, Allie Sherlock has become one of Ireland’s most successful young musicians. First rising to fame as a viral busking phenomenon on Dublin’s Grafton Street, she quickly evolved into a global artist performing alongside OneRepublic, Picture This, and Gavin James, with appearances that have captivated audiences across Europe, the U.S., and beyond.

Past Projects

Culture Night with Katie Boyle & Aaron McCann

Culture Night 2025 lit up NYC with Ireland’s top comedic talent. Katie Boyle, the only Irish raised female full time comic in the US, headlined with her fearless wit. Northern star Aaron McCann brought his sharp humour, and @vivienne_in_nyc added her signature spark, blending comedy and culture for an unforgettable night.

Past Projects - Cultural Officer

Irish Network New York City

Founded 1996, the Irish Network NYC (INNYC) harnesses the energy and talent of the Irish Diaspora by providing a forum where young professionals can connect and contribute to New York’s Irish community.

INNYC welcomes Irish and Irish Americans of all professional backgrounds, and each year we hold a diverse array of events that provide valuable networking and growth opportunities to all of our members.

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