MEDIA + PRESS KIT · @VIVIENNE_IN_NYC

MEDIA + PRESS KIT · @VIVIENNE_IN_NYC

VIVIENNE SAYERS O CALLAGHAN

VIVIENNE SAYERS O CALLAGHAN

VIVIENNE SAYERS O CALLAGHAN

New York-based creator, born and raised in County Cork, Ireland, sharing travel, lifestyle, arts, Irish culture and modern Irish identity with a global audience across the United States and Ireland.

New York-based creator, born and raised in County Cork, Ireland, sharing travel, lifestyle, arts, Irish culture and modern Irish identity with a global audience across the United States and Ireland.

250K+

SOCIAL FOLLOWERS

125M+

CONTENT VIEWS

PHOTOS OF VIVIENNE

PRESS & FEATURES

The numbers behind the stories.

The numbers behind the stories.

250K+

TOTAL FOLLOWERS

125M+

TOTAL CONTENT VIEWS

159.5K

TIKTOK FOLLOWERS

View on TikTok

57.3K

INSTAGRAM FOLLOWERS

View on Instagram

25K

FACEBOOK FOLLOWERS

Visit Facebook

3K

YOUTUBE FOLLOWERS

Visit YouTube

53.7%

53.7%

U.S. INSTAGRAM AUDIENCE

26.8%

IRELAND + UK INSTAGRAM AUDIENCE

67.8%

INSTAGRAM AUDIENCE AGED 25–54

54.8% WOMEN · 45.1% MEN

INSTAGRAM GENDER SPLIT

01 — THE CREATOR

A contemporary voice for Irish culture.

A contemporary voice for Irish culture.

Vivienne Sayers O’Callaghan is an Irish creator based in New York, building an international audience through short-form storytelling about Ireland, Gaeilge, travel, lifestyle, arts and the experience of being Irish in America. Her work makes culture feel immediate, contemporary and entertaining — for the diaspora and far beyond it.

Vivienne Sayers O’Callaghan is an Irish creator based in New York, building an international audience through short-form storytelling about Ireland, Gaeilge, travel, lifestyle, arts and the experience of being Irish in America. Her work makes culture feel immediate, contemporary and entertaining — for the diaspora and far beyond it.

Born and raised in County Cork and educated through Irish, Vivienne brings a background in classical music, vocal performance and conducting to a confident on-camera presence. She later built her creator career in New York and founded Signature Socials LLC — while continuing to tell stories that connect Ireland and the United States.

Born and raised in County Cork and educated through Irish, Vivienne brings a background in classical music, vocal performance and conducting to a confident on-camera presence. She later built her creator career in New York and founded Signature Socials LLC — while continuing to tell stories that connect Ireland and the United States.

CORK → NEW YORK

IRISH CULTURE + GAEILGE

CREATOR-LED STORYTELLING

02 — CONTENT PILLARS

Stories with a point of view.

Stories with a point of view.

IRISH CULTURE

Contemporary Ireland, traditions, history and cultural storytelling.

GAEILGE

Accessible language education, phrases and cultural context.

TRAVEL

Ireland, Europe, New York and transatlantic experiences.

NEW YORK + IRISH AMERICA

Life in New York through an Irish lens and stories from the diaspora.

ARTS + MUSIC

Classical music, Irish arts, theatre, film and cultural events.

LIFESTYLE

Fashion, hospitality, events and products integrated naturally into her life.

03 — CONTENT PERFORMANCE

Stories that travel.

Vivienne’s viral Irish girls’ names video has received more than 10 million combined views across TikTok, Instagram and Facebook. The New York Post identified it as her most-watched piece of content.

10M+

VIRAL IRISH GIRLS’ NAMES VIDEO

10M+ COMBINED VIEWS

03 — WHY BRANDS WORK WITH VIVIENNE

Culturally fluent stories that people actually want to watch.

Culturally fluent stories that people actually want to watch.

SHORT-FORM STORYTELLING

Confident on-camera ideas built for the rhythm of TikTok, Instagram and Facebook.

TRAVEL + DESTINATION

A transatlantic lens for destinations, hotels, airlines, experiences and transport.

CULTURAL CREDIBILITY

Irish language, arts and diaspora insight without resorting to stereotypes.

EVENT COVERAGE + HOSTING

On-location social content, cultural appearances and event storytelling.

CREATOR-LED ASSETS

Polished, human content for creator-led campaigns and brand-owned channels.

US + IRELAND PERSPECTIVE

Naturally suited to brands travelling between Irish and American audiences.

Campaigns are quoted individually based on deliverables, usage, exclusivity, production requirements and travel.

04 — PRESS + MEDIA CREDIBILITY

Recognised for turning culture into conversation.

Recognised for turning culture into conversation.

Firma

2026

'You can be whoever you want here if you want to climb the ladder'

A verified profile, interview or feature from Vivienne’s press archive.

READ FEATURE →

Firma

2026

Vivienne Speaks with National Geographic on Nollaig na mBan

A verified profile, interview or feature from Vivienne’s press archive.

READ FEATURE →

Firma

2025

Irish lass in NYC goes viral on TikTok for explaining culture and language of Ireland

A verified profile, interview or feature from Vivienne’s press archive.

READ FEATURE →

Firma

2026

Culture, Craic and Caricature

A verified profile, interview or feature from Vivienne’s press archive.

READ FEATURE →

Firma

2026

Vivienne Sayers is flying the flag Stateside

A verified profile, interview or feature from Vivienne’s press archive.

READ FEATURE →

Firma

2026

Irish influencer reveals the secret to celebrating St Patrick's Day like a local

A verified profile, interview or feature from Vivienne’s press archive.

READ FEATURE →

LET’S WORK TOGETHER

Let’s create something people actually want to watch.

Let’s create something people actually want to watch.

For partnerships, campaigns, travel collaborations, appearances and media enquiries, get in touch.

EMAIL VIVIENNE

INSTAGRAM

TIKTOK