MEDIA + PRESS KIT · @VIVIENNE_IN_NYC

MEDIA + PRESS KIT · @VIVIENNE_IN_NYC

VIVIENNE SAYERS O CALLAGHAN

VIVIENNE SAYERS O CALLAGHAN

VIVIENNE SAYERS O CALLAGHAN

New York-based creator, born and raised in County Cork, Ireland, sharing travel, lifestyle, arts, Irish culture and modern Irish identity with a global audience across the United States and Ireland.

250,000+

SOCIAL FOLLOWERS

125,000,000+

CONTENT VIEWS

The community
behind the content:

The community behind
the content:

The community
behind the content:

160K

160K

TIKTOK FOLLOWERS

View on TikTok

57K

57K

INSTAGRAM FOLLOWERS

View on Instagram

25K

25K

FACEBOOK FOLLOWERS

View on Facebook

6K

6K

THREADS FOLLOWERS

3K

3K

YOUTUBE FOLLOWERS

2.5K

2.5K

LINKEDIN FOLLOWERS

125M+ COMBINED VIEWS · AUDIENCE ANALYTICS

125M+ COMBINED VIEWS · AUDIENCE ANALYTICS

53.7%

U.S. AUDIENCE

26.8%

IRELAND + UK AUDIENCE

70%

AUDIENCE AGED 25–54

55% WOMEN 45% MEN

55% WOMEN

45% MEN

GENDER SPLIT

GENDER SPLIT

About —
About —
About —
About —
About —
About —
About —
About —
About —
About —

Vivienne is a vibrant Irish Gen Z entrepreneur and cultural advocate.

Vivienne Sayers O Callaghan (@Vivienne_in_NYC) is a New York-based content creator with a quarter of a million followers and over 125 million views. She is the founder of Signature Socials LLC, a creative consultancy specialising in social media management and website design for leaders seeking to build strategic digital presences and grow online audiences.

Proudly born and raised in Ireland, she is a passionate advocate for the Irish language and culture, working on projects that share contemporary Irish identity with the world and modern media.


ABOUT VIVIENNE

“Vivienne Sayers O’Callaghan is a vibrant Irish Gen Z entrepreneur and cultural advocate .”

Vivienne Sayers O’Callaghan is a New York based content creator with over a quarter of a million followers and more than 125 million views across her content. She is the founder of Signature Socials LLC, a consultancy specialising in short form video content for leaders across the US seeking to build strategic digital presences and grow their online audiences.

ABOUT VIVIENNE

Vivienne Sayers O Callaghan is a New York City based content creator and cultural voice with over a quarter of a million followers and more than 125 million views. She is the founder of Signature Socials LLC, a creative agency specialising in short form video content for leaders seeking to grow online audiences.

Vivienne is also a classically trained soprano and violinist. When she is not in front of the camera, you will find her at the opera or singing in the St. Patrick’s Cathedral Choir on 5th Avenue. Listen to some favourites here while you browse!

Firma
Firma

Past Collabs:

Past Collabs:

Past Collabs:

Recognised for turning culture into conversation

Recognised for turning
culture into conversation

Recognised for turning culture into conversation

Firma

2026

'You can be whoever you want here if you want to climb the ladder'

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Firma

2026

Vivienne speaks to FOX6 about the Irish Language

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Firma

2026

Vivienne Speaks with National Geographic on Nollaig na mBan

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Firma

2025

Irish lass in NYC goes viral on TikTok for explaining culture and language of Ireland

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Firma

2026

Vivienne teaches at Milwaukee Irish Fest and Summer School

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2026

Vivienne Sayers O’Callaghan is Bringing Gaeilge Back

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Firma

2026

'You can be whoever you want here if you want to climb the ladder'

READ FEATURE →

Firma

2026

Vivienne speaks to FOX6 about the Irish Language

READ FEATURE →

Firma

2026

Vivienne Speaks with National Geographic on Nollaig na mBan

READ FEATURE →

Firma

2025

Irish lass in NYC goes viral on TikTok for explaining culture and language of Ireland

READ FEATURE →

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