Vivienne features in National Geographic speaking about Nollaig na mBan and how a new generation is shaping the tradition through culture and community. After a journalist discovered Vivienne’s viral video(s) on the holiday, she was invited to share her perspective on how Nollaig na mBan has evolved from a quiet regional tradition in Cork and Kerry into a modern celebration of women, identity, and Irish cultural revival.

Vivienne Sayers O’Callaghan moved to Queens in 2023, and soon began posting videos on her page @vivienne_in_nyc. O’Callaghan’s ingenuity — mixed with some luck of the Irish — caused her page to explode, and within six months she had 150,000 followers. “I found this niche,” she said. “Then I solidified this amazing base of Irish and Irish-Americans globally, especially on the east coast of the US.

Cork-born, New York-based entrepreneur Vivienne Sayers O’Callaghan has built her audience and social media career from a modest mission: to share her grá for Irish culture. She tells Meg Walker about life in the Big Apple, the Kerry destinations she makes a beeline for, and her favourite phrases as Gaeilge.

EXCLUSIVE: Irish creator Vivienne Sayers O'Callaghan reveals what Americans can do on St Patrick's Day to celebrate the many sides of Ireland and its rich culture

Each March 17, New York City hosts the world's oldest and largest St Patrick's Day parade, drawing hundreds of thousands of marchers and spectators to Fifth Avenue to celebrate Irish heritage. You can spot Irish content creator Vivienne Sayers O'Callaghan among the enamored crowd, capturing the festivities in awe.

Organizers described the inaugural FÍS NUA | New Vision festival as a foundation for future Irish language film events in the US. The three-day event featured panel discussions and screenings of seven Irish-language films and television works. The festival was presented in partnership with Ireland’s Irish-language broadcaster, TG4. Opening remarks were delivered by NYIC Executive Director, George C. Heslin, and Ireland’s Permanent Representative to the United Nations, Fergal Mythen.

Irish digital creator Vivienne Sayers O'Callaghan shared on social media that one Irish name is “about to go extinct and nobody’s talking about it." Sayers O'Callaghan says that some of the more popular boys' names are Rían, Oisín, and Séan. For Girls, Éabha, Fiadh, and Sadhbh are popular. CSO data shows other popular Irish boys' names in 2024 were Cillian, Tadhg, and Fionn. However, there's one Irish name proving quite unpopular with new parents. Translated into English, 'Daimhín' means ‘little deer’ or ‘little ox’, according to the social media star. “As an Irish woman who’s lived in Ireland for 20 years, I’ve never met anyone with this name.”Sayers O'Callaghan says that only “five parents in the world” named their child ‘Daimhín’ in 2024.

Irish digital creator Vivienne Sayers O’Callaghan shared on social media that one Irish name is “about to go extinct and nobody’s talking about it.”

Sayers O’Callaghan says that only “five parents in the world” named their child this name in 2024.

Vivienne’s love of the Irish language began when she was a small child visiting her grandparents in Corca Dhuibhne, one of Kerry’s two Gaeltachts.

She was intrigued by the cúpla focal they would sprinkle into conversations and this led to her fully immersing herself into a world As Gaeilge. She attended an all-Irish schools where she developed a love for music, theatre, and Gaeilge.

"Ireland is one of those cultures where even strangers feel like they have a story, and you will constantly meet someone who has an Irish grandparent, an Irish surname, a trip they took, a song they love, a book they read, a pub they swear by, and it becomes this instant bridge, like you’ve been given a shared language before you even start speaking," she told Irish Star.

Vivienne Sayers O'Callaghan noticed a growing interest in the Irish language among locals in Boston and now, New York. An Irish influencer in New York is helping to promote the Irish language and Irish culture among the Irish American community in the United States.

Vivienne Sayers O'Callaghan, who moved to New York last May after spending a year studying in Boston, noticed a growing interest in the Irish language among locals. The 22-year-old Cork native subsequently launched her TikTok page, @Vivienne_in_NYC, which focuses on promoting the Irish language revival and making Irish culture more accessible to an Irish American audience.

If there’s one thing at the top of Vivienne Sayers O’Callaghan’s impressive to-do list, it’s rewriting the narrative. Whether it’s reclaiming stereotypes, revitalizing the Irish language, or even redirecting her own destiny, Sayers O’Callaghan knew that New York City was the place to be. “I saw the ambition that the people of New York had,” she said. “That is the place for me.” Call it intuition, but in Sayers O’Callaghan’s case, she had a mentor who planted the seed in her New York state of mind.

An Irishwoman in New York is spreading the Irish language with the masses through her hugely successful social media platforms. Vivienne Sayers-O'Callaghan promotes Irish culture to a following of nearly 250,000 every day.

The 22-year-old from Co Cork began speaking Gaeilge on her @vivienne_in_nyc Instagram and TikTok accounts after moving to New York in April 2023. Since then, Vivienne, an event manager in the World Trade Center by day, has garnered 2.2 million likes and a huge audience, 70 per cent in the last two months of which were US-based.

Vivienne Sayers O'Callaghan is a dynamic and enterprising young woman originally from Carraghnavar, a small village in Cork, Ireland. She studied classical music, earning a Bachelor of Music in Performance from the Cork School of Music. Alongside her musical endeavors, Vivienne has a pronounced entrepreneurial spirit. She founded Prickly Plants, an e-commerce business selling houseplants across Ireland, which cultivated her skills in social media and digital marketing.

In this engaging conversation, Vivienne Sayers O'Callaghan, a dynamic Irish Gen Z entrepreneur and cultural advocate, shares her journey from rural Ireland to becoming a prominent figure in New York City's Irish community. She discusses her efforts to make the Irish language accessible and relatable through social media, her experiences navigating cultural differences, and her aspirations for the future. Vivienne emphasizes the importance of community engagement and the need to change the narrative surrounding Irish culture, moving beyond stereotypes to highlight the richness of contemporary Irish life.

Fáilte ar ais go Navigating New York! On this episode I chat to TikTok sensation @Vivienne_in_nyc Vivienne is a new arrival to the Big Apple and her energy and enthusiasm is infectious! It is truly mind blowing to see what Vivienne has achieved in less than a year here - Vivienne is a brilliant example of what you can achieve with a little bit of self belief and, as she puts it, some "chancing of the arm"! Through social media, Vivienne is promoting the Irish Language and making Irish culture more accessible to an Irish American audience.

An Irishwoman in New York is spreading the Irish language with the masses through her hugely successful social media platforms. Vivienne Sayers-O'Callaghan promotes Irish culture to a following of nearly 250,000 every day. Growing up on a farm in the fields of Ireland, Sayers O’Callaghan has been captivated by the U.S. her whole life. As a kid, she fell in love with the American shows that shone brightly on her screen, including the popular series Glee, a musical comedy following high schoolers in Lima, Ohio.

The Partnership’s Young Partners network came together at the University Club of New York for their annual Speaker Series reception and panel.

After a lively networking reception, more than 75 supporters were delighted to welcome our speakers for an engaging discussion on Social Ireland: Representing an Authentic, Contemporary Ireland.

A YOUNG woman from Carrignavar who is using social media to promote the Irish language and culture in New York City has amassed over 125,000 followers since she launched @Vivienne_In_NYC on TikTok during the summer.

Vivienne Sayers O’Callaghan, AKA Irish Girl in NYC, has been working as an event and outreach associate for credit rating company Moody’s in the World Trade Centre since April.

In January 2021, Vivienne began selling plants online via Instagram and from there, the business went from strength to strength, thanks to the support of her local community. Flash forward to September 2021, Vivienne now has an e-commerce website, her own store with employees, and over 4K followers on social media (not to mention her large, loyal customer base) Well done Viv!

Inspired by the verdant Instagram feeds of internet ‘plantfluencers’, many of whom discovered that caring for plants gave them a sense of purpose during the lonely lockdowns of the past 18 months, more of us than ever are seeking out houseplants to add some life to our dusty corners and work-from-home desks.

This newly-opened gorgeous indoor plant shop in Cork is the brainchild of 20-year-old Vivienne, a student studying a Bachelor Degree in Music in the Cork School of Music MTU. Her indoor plant service Prickly Plants began in her little greenhouse on the family farm in Carrignavar. She has now branched out (pun intended) on her own.

This is a dream shop for plant-lovers!

A new shop has opened in Cork this summer that is entirely devoted to houseplants.

Twenty year old Vivienne Sayers O’Callaghan started her business, Prickly Plants, on Instagram, offering her followers a range of different plants grown in a glasshouse on the family farm in Carraig na Bhfear.

After moving on to market stalls, Vivienne made the enormous leap of opening her own shop in June, which is located in a custom space in the Waterfront Business Park, Little Island.

A new shop has opened in Cork this summer that is entirely devoted to houseplants.

Twenty year old Vivienne Sayers O’Callaghan started her business, Prickly Plants, on Instagram, offering her followers a range of different plants grown in a glasshouse on the family farm in Carraig na Bhfear.

After moving on to market stalls, Vivienne made the enormous leap of opening her own shop in June, which is located in a custom space in the Waterfront Business Park, Little Island.

A YOUNG Cork woman used lockdown to set up her own plant business while maintaining first-class honours standards in her studies at the Cork School of Music. Vivienne Sayers O’Callaghan, aged 20, always knew she loved to sing, but it took a global pandemic to realise she also truly loved nature, as she relished spending time on the family farm in Carraig na Bhfear. It was also during lockdown her voracious appetite for business developed, and the result is her new company called Prickly Plants.

Are you looking to begin your indoor garden journey with plants you can actually keep alive? Jump straight into plant parenthood with these five low maintenance houseplants.