NYC's First Fully Irish Festival
Overview
Mór Fest is a five-day celebration of contemporary Irish culture at Tara Mór in Manhattan, bringing together Irish music, food and drink, sport, comedy, wellness, business and cultural programming under one roof. Conceived as a fully Irish festival, its programme centred on Irish performers, producers, brands and contributors, presenting a broad picture of modern Ireland to audiences in New York.
For its inaugural edition, Vivienne contributed across digital promotion, festival programming and strategic development. Her collaboration video generated more than 150,000 views during the first day of the festival weekend, introducing Mór Fest to a substantial Irish and Irish-American audience. She was also invited to join James Kavanagh and Cassie Stokes for the festival’s Modern Ireland panel and contributed behind the scenes through strategic recommendations, introductions and input on prospective collaborators and partnerships.
Vivienne’s campaign centred on translating the festival’s proposition into content that would resonate with an established audience interested in contemporary Ireland, Irish culture and the diaspora.
Rather than presenting Mór Fest simply as another cultural event, the collaboration focused on the breadth of the programme and the fact that Irish identity was embedded throughout the experience. The principal campaign video surpassed 150,000 views during the festival weekend, delivering substantial organic reach during the event’s inaugural year and helping position Mór Fest in front of a highly relevant audience in New York and beyond.
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Signature Socials
Founded by Vivienne Sayers O’Callaghan, Signature Socials LLC was born from the momentum of her own digital success. Signature is a creative agency and consultancy specialising in social media management, short form video content, website design and strategy for leaders seeking to build strategic digital presences and grow their online audiences.
NYC's First Fully Irish Festival
NYC's First Fully Irish Festival
Overview
Overview
Mór Fest is a five-day celebration of contemporary Irish culture at Tara Mór in Manhattan, bringing together Irish music, food and drink, sport, comedy, wellness, business and cultural programming under one roof. Conceived as a fully Irish festival, its programme centred on Irish performers, producers, brands and contributors, presenting a broad picture of modern Ireland to audiences in New York.
For its inaugural edition, Vivienne contributed across digital promotion, festival programming and strategic development. Her collaboration video generated more than 150,000 views during the first day of the festival weekend, introducing Mór Fest to a substantial Irish and Irish-American audience. She was also invited to join James Kavanagh and Cassie Stokes for the festival’s Modern Ireland panel and contributed behind the scenes through strategic recommendations, introductions and input on prospective collaborators and partnerships.
Mór Fest is a five-day celebration of contemporary Irish culture at Tara Mór in Manhattan, bringing together Irish music, food and drink, sport, comedy, wellness, business and cultural programming under one roof. Conceived as a fully Irish festival, its programme centred on Irish performers, producers, brands and contributors, presenting a broad picture of modern Ireland to audiences in New York.
For its inaugural edition, Vivienne contributed across digital promotion, festival programming and strategic development. Her collaboration video generated more than 150,000 views during the first day of the festival weekend, introducing Mór Fest to a substantial Irish and Irish-American audience. She was also invited to join James Kavanagh and Cassie Stokes for the festival’s Modern Ireland panel and contributed behind the scenes through strategic recommendations, introductions and input on prospective collaborators and partnerships.
Vivienne’s campaign centred on translating the festival’s proposition into content that would resonate with an established audience interested in contemporary Ireland, Irish culture and the diaspora.
Rather than presenting Mór Fest simply as another cultural event, the collaboration focused on the breadth of the programme and the fact that Irish identity was embedded throughout the experience. The principal campaign video surpassed 150,000 views during the festival weekend, delivering substantial organic reach during the event’s inaugural year and helping position Mór Fest in front of a highly relevant audience in New York and beyond.
Vivienne’s campaign centred on translating the festival’s proposition into content that would resonate with an established audience interested in contemporary Ireland, Irish culture and the diaspora.
Rather than presenting Mór Fest simply as another cultural event, the collaboration focused on the breadth of the programme and the fact that Irish identity was embedded throughout the experience. The principal campaign video surpassed 150,000 views during the festival weekend, delivering substantial organic reach during the event’s inaugural year and helping position Mór Fest in front of a highly relevant audience in New York and beyond.
Signature Socials
Founded by Vivienne Sayers O’Callaghan, Signature Socials LLC was born from the momentum of her own digital success. Signature is a creative agency and consultancy specialising in social media management, short form video content, website design and strategy for leaders seeking to build strategic digital presences and grow their online audiences.
