Vivienne Sayers is flying the flag Stateside

Vivienne Sayers is flying the flag Stateside

Cork-born, New York-based entrepreneur Vivienne Sayers O’Callaghan has built her audience and social media career from a modest mission: to share her grá for Irish culture. She tells Meg Walker about life in the Big Apple, the Kerry destinations she makes a beeline for, and her favourite phrases as Gaeilge.

Cork-born, New York-based entrepreneur Vivienne Sayers O’Callaghan has built her audience and social media career from a modest mission: to share her grá for Irish culture. She tells Meg Walker about life in the Big Apple, the Kerry destinations she makes a beeline for, and her favourite phrases as Gaeilge.

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2026

Culture, Craic and Caricature

By Vivienne Sayers O’Callaghan for An Saoránach

Each March, the same images return with wearying predictability for the Irish community. Green beer, four-leaf clovers, leprechauns, and lucky charms appear, and once again, Irishness is flattened to a set of unfortunately familiar clichés.

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