Vivienne is flying the flag Stateside

Vivienne is flying the flag Stateside

Cork-born, New York-based entrepreneur Vivienne Sayers O’Callaghan has built her audience and social media career from a modest mission: to share her grá for Irish culture. She tells Meg Walker about life in the Big Apple, the Kerry destinations she makes a beeline for, and her favourite phrases as Gaeilge.

Cork-born, New York-based entrepreneur Vivienne Sayers O’Callaghan has built her audience and social media career from a modest mission: to share her grá for Irish culture. She tells Meg Walker about life in the Big Apple, the Kerry destinations she makes a beeline for, and her favourite phrases as Gaeilge.

Leo Marten — December 12

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2026

Leo Marten — December 12

/

2026

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2026

Irish influencer reveals the secret to celebrating St Patrick's Day like a local

EXCLUSIVE: Irish creator Vivienne Sayers O'Callaghan reveals what Americans can do on St Patrick's Day to celebrate the many sides of Ireland and its rich culture

Each March 17, New York City hosts the world's oldest and largest St Patrick's Day parade, drawing hundreds of thousands of marchers and spectators to Fifth Avenue to celebrate Irish heritage. You can spot Irish content creator Vivienne Sayers O'Callaghan among the enamored crowd, capturing the festivities in awe.

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